2021 Food Health Study
Start March 2021 End October 2021
Status Completed
Target Single and Family Shoppers, Colorado Area
The 2021 Food Health Study research determines how COVID-19 affects shopping patterns, what services can be improved for the Colorado shopper, and how to limit food waste. Sponsored by Kroger (King Soopers, City Market).
Research Mission
Kroger sponsored Tscion. to assist with the Tscion Research - Wellness Food Study based on shopping trends of Colorado residents during the 2020 COVID-19 lockdowns. The research study provided up to 3 surveys and at least one grocery gift card valued at $75 for use at Kroger affiliates King Soopers and City Market. For six months, select participants submitted survey data needed to evaluate buying patterns, shopping access and learn what grocery necessities shoppers preferred during times of crisis. The goal of this study was to identify what items were needed and identify any under-represented service needs.
Program - Tscion Research - Wellness
Data Collection - April - August 2021
Research July - October 2021
Sponsor Kroger Inc. (King Soopers, City Market)
Funding Gift cards, $75 value
COVID-19 Shopping Habits
The Surveys
Tscion provided a simplistic survey to highlight purchases, shopping patterns, and needs they noticed decreased or increased during the 2020 COVID-19 Lockdown. Tscion provided a series of 3 online surveys to research Colorado participants' Food Selection, Access to stores, and Budgeting.
The blind study did not make participants' data available to a third party.
Budget
In 2021, 60% of Individual shoppers with and without pets spent up to $300 a month. 40% of family shoppers spent over $350 a month, with $500 as the most significant expense amongst the participants.
Condensed Report, available for download 2022.
